Developing Marketing Plan For Soft Drink
A marketing plan is a written document that details the necessary actions
to achieve one or more marketing objectives. It can be for a product or
service, a brand list of actions, a marketing plan without a sound strategic
foundation is of little use. or a product line. Marketing plans cover
between one and five years. A marketing plan may be part of an overall
business plan. Solid marketing strategy is the foundation of a well-written
A marketing plan outlines the specific actions you intend to carry out
to interest potential customers and clients in your product and/or service
and persuade them to buy the product and/or services you offer.
The marketing plan implements your marketing strategy. Or, as I put it
in my article, "The Key to Marketing: Use a Plan", "the
marketing strategy provides the goals for your marketing plans. It tells
you where you want to go from here. The marketing plan is the specific
roadmap that's going to get you there. "
A marketing plan may be developed as a standalone document or as part
of a business plan. Either way, the marketing plan is a blueprint for
communicating the value of your products and/or services to your customers.
OBJECTIVES OF STUDY:
The main Objective of this assignment is to encourage the reading, writing
Analytical & research skills among the students. Also students will
get in depth knowledge of allotted topic.
Topic: Developing Marketing Plan For soft Drink
Model: The credentials that will be taken into consideration
for evaluation are as follows:
1. Time of submission. 2. Clarity of ideas. 3. Comprehensiveness 4.Reasoning
Academic Integrity: Students found to have copied both,
the one who copied and from whom copied, will be awarded Zero marks.
The Research designed that used in the term paper report is Descriptive
Research. Descriptive research, also known as statistical research, describes
data and characteristics about the population or phenomenon being studied.
Descriptive research answers the questions who, what, where, when and
The description is used for frequencies, averages and other statistical
calculations. Often the best approach, prior to writing descriptive research,
is to conduct a survey investigation. Qualitative research often has the
aim of description and researchers may follow-up with examinations of
why the observations exist and what the implications of the findings are.
The whole population of the customers of various industry is the universe
of the proposed study.
1. Convenient & Judgmental Sampling
2. Random Sampling
The study is conducted in Chandigarh & nearby areas.
Worker of the industry is the sampling unit in the proposed study.
A Sample of 100 was used to conduct this study. 50 samples filled the
online questionnaire and the remaining filled the hard copy of the questionnaire.
Constant guide and support from faculty, seniors and peers was instrumental
in the research success. Internet was an important tool for the research.
Earlier work and findings were taken as help for the research method.
The Marketing Planning Process
In most organizations, "strategic planning" is an annual process,
typically covering just the year ahead. Occasionally, a few organizations
may look at a practical plan which stretches three or more years ahead.
To be most effective, the plan has to be formalized, usually in written
form, as a formal "marketing plan." The essence of the process
is that it moves from the general to the specific; from the overall objectives
of the organization down to the individual action plan for a part of one
marketing program. It is also an interactive process, so that the draft
output of each stage is checked to see what impact it has on the earlier
stages - and is amended..
Marketing planning aims and objectives
Marketing plan helps a firm in many ways, It heips not only in formulation
of goal but also fulfilment of goal. In a sales-oriented organization,
marketing planning function designs incentive pay plans to not only motivate
and reward frontline staff fairly but also to align marketing activities
with corporate mission.
This "corporate mission" can be thought of as a definition of
what the organization is; of what it does: "Our business is this
definition should not be too narrow, or it will constrict the development
of the organization.
The most important factor in successful marketing is the "corporate
vision. If the organization in general and its chief executive in particular,
has a strong vision of where its future lies, then there is a good chance
that the organization will achieve a strong position in its markets.
Review of the marketing environment
Review of the detailed marketing activity. A study of the company's marketing
mix; in terms of the 7 Ps.
Review of the marketing system. A study of the marketing organization,
marketing research systems and the current marketing objectives and strategies.
The last of these is too frequently ignored. The marketing system itself
needs to be regularly questioned, because the validity of the whole marketing
plan is reliant upon the accuracy of the input from this system, and `garbage
in, garbage out' applies with a vengeance. A study of the organization's
markets, customers, competitors and the overall economic, political, cultural
and technical environment; covering developing trends, as well as the
Portfolio planning. In addition, the coordinated planning of the individual
products and services can contribute towards the balanced portfolio.
80:20 rule. To achieve the maximum impact, the marketing plan must be
clear, concise and simple. It needs to concentrate on the 20 percent of
products or services, and on the 20 percent of customers, which will account
for 80 percent of the volume and 80 percent of the profit.
7 P's: Product, Place, Price and Promotion, Physical Environment, People,
Process. The 7 P's can sometimes divert attention from the customer, but
the framework they offer can be very useful in building the action plans.
It is only at this stage (of deciding the marketing objectives) that the
active part of the marketing planning process begins'. This next stage
in marketing planning is indeed the key to the whole marketing process.
The "marketing objectives" state just where the company intends
to be; at some specific time in the future.
The marketing objectives must usually be based, above all, on the organization's
financial objectives; converting these financial measurements into the
related marketing measurements.Simplifying somewhat, marketing strategies
can be seen as the means, or "game plan," by which marketing
objectives will be achieved and, in the framework that we have chosen
to use, are generally concerned with the 8 P's. Examples are:
Price - The amount of money needed to buy products
Product - The actual product
Promotion (advertising)- Getting the product known
Placement - Where the product is located
People - Represent the business
Physical environment - The ambiance, mood, or tone of the environment
Process - How do people obtain your product
Packaging - How the product will be protected
Coca cola: marketing plan
Introduction to coca cola
The Coca-Cola Company was first established in 1886 by Dr John Styth Pemberton.
Today, the company is the world's leading manufacturer in the beverage
industry, operating globally in more than 200 countries with its head
office located in Atlanta, USA. It produces more than 300 beverage brands
and over 1.06 billion drinks are consumed per day around the world.
It has already ventured regionally out of Atlanta to other states of United
States since the late 19th century and its signature contour bottle was
first manufactured in the early 20th century to distinguish themselves
and assuring the genuine Coca-Cola. Though the company grew rapidly and
roared into some European countries during the 1900s, its presence worldwide
grew swiftly only after World War II.
Year after year, the company has been discovering new foreign markets
to bring higher profits as to fulfil its ultimate obligation to provide
consistently attractive returns to the owners of the company and to enlarge
its customer base in order to achieve economies of scale. Due to strong
competition with Pepsi-Cola, Coca-Cola wants to reduce its dependence
on United States market, which is their similar domestic market, as to
reduce its risk and increase its global market share by going international.
Presently, the company has already reached six billion consumers in nearly
two hundred countries.
Coca-Cola Company has been very successful in international marketing
effort. Aggressive advertising, branding and market segmentation have
played an important part in the success. It has portrayed itself as fun,
playfulness, freedom, lifestyle and the international appeal of Coca-Cola
was embodied by a 1971 commercial, where a group of young people from
all over the world to a hilltop in Italy to sing “I’ll like to buy the
world a Coke”.
The company has been sponsoring big events, like Olympics, Sea Games,
FIFA Cup, and International Film Festivals all over the world to create
awareness, credibility and to brand itself as world-class company. It
also makes big donations to organizations, charities and involvement in
the communities. These activities have aided Coca-Cola in creating a positive
image and consumers’ perception toward the company.
Though the company makes the world its target market, segmenting by diverse
consumer preferences would still required helping Coca-Cola to serve the
consumers better. As different segments of different countries have various
preferences or cultures, Coca-Cola tried to expand with new flavors, brands
and even reduced the sugar contents in its Coke, to suit all the different
segments. This often increases the acceptance of new drinks that are specially
designed for them.
Coca-Cola entered foreign markets in various ways. The most common modes
of entry are direct exporting, licensing and franchising.
Giant soft drink company Coca Cola has come under intense scrutiny by
investors due to its inability to effectively carry out its marketing
program. Consequently it is seeking the help of Polianitis Marketing Company
Pty Ltd to develop a professional marketing plan which will help the business
achieve its objectives more effectively and efficiently, and inevitably
regain there iron fist reign on the soft drink industry.When establishing
a re-birthed marketing plan every aspect of the marketing plan must be
critically examined and thoroughly researched. This consists of examining
market research, auditing business and current situation (situation analysis)
and carefully scrutinizing the soft drink industry and possibilities for
Coca Cola in the market. Once Coca Cola have carefully analyzed the internal
and external business environment and critically examined the industry
in general the most suitable marketing strategies will be selected and
these strategies will be administered by effectively and continually monitoring
external threats and opportunities and revising internal efficiency procedures.
The market analysis investigates both the internal and external business
environment. It is vital that Coca cola carefully monitor both the internal
and external aspects regarding it’s business as both the internal and
external environment and their respective influences will be decisive
traits in relation to Coke’s success and survival in the soft drink industry.
Internal Business Environment
The internal business environment and its influence is that which is to
some extent within the business’s control. The main attributes in the
internal environment include efficiency in the production process, through
management skills and effective communication channels. To effectively
control and monitor the internal business environment, Coke must conduct
continual appraisals of the business’s operations and readily act upon
any factors, which cause inefficiencies in any phase of the production
and consumer process.
External Business Environment
The External business environment and its influences are usually powerful
forces that can affect a whole industry and, in fact, a whole economy.
Changes in the external environment will create opportunities or threats
in the market place Coca cola must be aware off. Fluctuations in the economy,
changing customer attitudes and values, and demographic patterns heavily
influence the success of Coca Cola’s products on the market and the reception
they receive from the consumers
The Mission Statement of the Coca Cola Company
Its mission statement is to maximize shareowner value over time.
In order to achieve this mission, we must create value for all the constraints
Including our consumers, our customers, our bottlers, and our communities.
The Coca Cola Company creates value by executing comprehensive business
strategy guided by six key beliefs::-
1. Consumer demand drives everything we do.
2. Brand Coca Cola is the core of our business
3. We will serve consumers a broad selection of the non alcoholic ready-to–drink
Beverages they want to drink throughout the day.
4. We will be the best marketers in the world.
5. We will think and act locally.
6. We will lead as a model corporate citizen.
The ultimate objectives of our business strategy are to increase volume,
Share of worldwide nonalcoholic ready to drink beverages sales, maximize
Cash flows, and create economic value added by improving economic profit.
The Coca Cola system has more than 16 million customers around the world
that sells or serves our products directly to consumers. We keenly focus
on enhancing value for these customers and helping them grow their beverage
We strive to understand each customer’s business and needs, whether that
customer is a sophisticated retailer in a developed market a kiosk owner
in an emerging market
There are nearly 6 million people in the world who are potential consumers
Company’s product. Ultimately, our success in achieving our mission depends
on our ability to satisfy more of their beverage consumption demands and
our ability to add value for customers. We achieve this when we place
the right products in the right markets at the right time.
Product Life cycle:
When referring to each and every product or service ever placed before
the consumer i.e. in the long term all the existing products and services
are dead. For e.g.:- Replacement of Ford Cortina ( a highly successful
car) by Ford Sierra, the replacement of sierra by the Ford Mondeo and
the replacement of the old Mondeo by the new Mondeo in 2001. So every
product is born, grows, matures and dies. So in the commercial market
place products and services are created, launched and withdrawn in a process
known as Product Life Cycle.
To be able to market its product properly, a business must be aware of
the product life cycle of its product. The standard product life cycle
tends to have five phases: Development, Introduction, Growth, Maturity
and Decline. Coca-Cola is currently in the maturity stage, which is evidenced
primarily by the fact that they have a large, loyal group of stable customers.
Furthermore, cost management, product differentiation and marketing have
become more important as growth slows and market share becomes the key
determinant of profitability. In foreign markets the product life cycle
is in more of a growth trend Coke's advantage in this area is mainly due
to its establishment strong branding and it is now able to use this area
of stable profitability to subsidize the domestic Cola Wars.
Being the biggest company in the soft drink industry, Coca Cola enjoys
the largest market Share. This company controls about 59% of the world
Has been operating successfully for over a century. Is known world-wide
and operates in more than 200 countries. Coca-Cola has a large share of
the cola segment - holding approximately 85 per cent. The Coca-Cola Company
is the most recognized trademark in the world.
Coca-Cola has been a complex part of world culture for a very long time.
The product's image is loaded with over-romanticizing, and this is an
image many people have taken deeply to heart. The Coca-Cola image is displayed
on T-shirts, hats, and collectible memorabilia. This extremely recognizable
branding is one of Coca-Cola's greatest strengths.
Additionally, Coca-Cola's bottling system is one of their greatest strengths.
It allows them to conduct business on a global scale while at the same
time maintain a local approach. The bottling companies are locally owned
and operated by independent business people who are authorized to sell
products of the Coca-Cola Company.
Weaknesses for any business need to be both minimized and monitored in
order to effectively achieve productivity and efficiency in their business’s
activities, Coke is no exception. Although domestic business as well as
many international markets are thriving (volumes in Latin America were
up 12%), Coca-Cola has recently reported some "declines in unit case
volumes in Indonesia and Thailand due to reduced consumer purchasing power."
Coca-Cola on the other side has effects on the teeth which is an issue
for health care. It also has got sugar by which continuous drinking of
Coca-Cola may cause health problems. Being addicted to Coca-Cola also
is a health problem, because drinking of Coca-Cola daily has an effect
on your body after few years.
Have significant growth opportunities. Has sufficient capital to expand.
Has the potential to innovate and differentiate the company's products
to sustain a competitive advantage. May merge with other global businesses
to eliminate competitors. Capable of expanding into other markets other
than the soft drink market
Currently, the threat of new viable competitors in the carbonated soft
drink industry is not very substantial. The threat of substitutes, however,
is a very real threat. The soft drink industry is very strong, but consumers
are not necessarily married to it. Possible substitutes that continuously
put pressure on both Pepsi and Coke include tea, coffee, juices, milk,
and hot chocolate. Even though Coca-Cola and Pepsi control nearly 40%
of the entire beverage market, the changing health-consciousness of the
market could have a serious affect. Of course, both Coke and Pepsi have
already diversified into these markets, allowing them to have further
significant market shares and offset any losses incurred due to fluctuations
in the market. Consumer buying power also represents a key threat in the
industry. The rivalry between Pepsi and Coke has produce a very slow moving
industry in which management must continuously respond to the changing
attitudes and demands of their consumers or face losing market share to
the competition. Furthermore, consumers can easily switch to other beverages
with little cost or consequence.
The company's beverages are generally for all consumers. However, there
are some brands, which target specific consumers.
For example, Coca-Cola's diet soft drinks are targeted at consumers who
are older in age, between the years of 25 and 39. PowerAde sports water
target those who are fit, healthy and do sport. Winnie the Pooh sipper
cap Juice Drink target children between the ages 5-12.
This type of market approach refers to market segmentation.
The Coca-Cola Company when advertising has a primary target market of
those who are 13-24, and a secondary market of 10-39.
Coca-Cola main objectives are to supply everyone their favourites drink
and to satisfy the consumer needs and wants. Coca-Cola second main objectives
are to provide profit to the shareholders and increase the market share.
The objective is the starting point of the marketing plan. Objectives
should seek to answer the question 'Where do we want to go?'. The purposes
of objectives include:
-> to enable a company to control its marketing plan.
-> to help to motivate individuals and teams to reach a common goal.
-> to provide an agreed, consistent focus for all functions of an organization.
All objectives should be SMART i.e. Specific, Measurable, Achievable,
Realistic, and Timed.
Specific - Be precise about what you are going to achieve
Measurable - Quantify you objectives
Achievable - Are you attempting too much?
Realistic - Do you have the resource to make the objective happen
(men, money, machines, materials, and minutes)?
Timed - State when you will achieve the objective (within a month?
By January 2010?)
1. Market Share Objectives:
To gain 61% of the market for soft drinks industry by 2009.
2. Profitability Objectives:
To achieve a 20% return on capital employed.
3. Promotional Objectives
To increase awareness of the product on the market.
4. Objectives for Survival
To survive the current market war between competitors.
5. Objectives for Growth
To increase the size of the worldwide Coca Cola enterprise by 10% .
Marketing strategies and marketing mix
The Coca-Cola Company's products include beverage concentrates and syrups,
with the main product being finished beverages.
The business has over 300 brands of beverages around the world with the
main ones being Coke, Fanta, Sprite, Frutopia 100% Fruit Juice, and PowerAde.
The Coca-Cola Company packages its beverages into plastic bottles of sizes
2 liters, 1.25 litres, 600mL and 300mL. These are also available in aluminium
cans of 375mL.
Coca-Cola is the most well known trademark, recognized by 94 per cent of
the world's population. The business is very successful and holds a very
Marketing strategies for product
The Coca-Cola Company uses marketing strategies to differentiate its
product from its competitors to gain a competitive advantage. These are
listed in the table below.
Marketing strategy Explanation of marketing strategy
Extension/product differentiation In 2002, the Coca-Cola Company extended
the products of Coke and developed the new products Coke with lemon and
Vanilla Coke. This extension:•Responded to consumer demands,enerated sales
Innovation In 2001, Coca-Cola had innovated and developed the introduction
of purchasing the company's products from vending machines via SMS messaging.In
2002, the company innovated and came up with a new packaging idea, the
Fridge Pack. The Fridge Pack consists of cans packed 2-by-6. This innovation
has:•Increased consumer awareness and preference. Increased rate of consumption
The prices of Coca-Cola's products vary according to the brand and the
size. The prices of the main products are shown below.
ProductSizePrices (approx. not on sale prices)
Coke, Fanta, SpriteCoke, soft drinksPowerAde2L bottle1.25L bottle600mL
bottle300mL bottle375 x 30 cans375 x 18 cans ---$2.57$1.35$2.10 - $2.30$1.30$17.87$12.98$2.
Pricing Methods/Pricing strategies
The Coca-Cola Company's products are sold in retail stores, convenient
stores, petrol stations etc. The pricing methods/strategies are set by
those the company sells to. Petrol stations and convenient stores usually
sell Coca-Cola products at a fixed price.
However, retail outlet uses pricing methods and pricing strategies when
selling Coca-Cola products.
Pricing method - Explanation of pricing method
Competition-based pricingCoca-Cola products are usually priced below,
above or equal to its competitors' prices. For example, during Easter
(2003) sale periods (Coca-Cola vs. Pepsi):Coca-Cola soft drinks 2L - $1.68Pepsi
soft drinks 2L - $1.87Coca-Cola soft drinks 375 x 18 - $9.98Pepsi soft
drinks 375 x 24 - $9.98
Discount price Coca-Cola products are often marked down during sale periods
and special occasions. This will:•Generate sales Increase profits
Pricing strategy - Explanation of pricing strategy
Meet-the-competition pricing The Coca-Cola products pricing are set around
the same level as its competitors.
Psychological pricing Most of the Coca-Cola products use this method of
pricing. For example, for a pack of 375mL x 18 cans of Coca-Cola soft
drinks it is priced at $9.98 instead of $10.00.This pricing strategy makes
consumers perceive the products to be cheaper.
Place and Distribution:
The place P of the marketing mix refers to distribution of the product-
the ways of getting the product to the market. The distribution of products
starts with the producer and ends with the consumer.
One key element of the “Place/Distribution” aspect is the respective distribution
channels that Coca Cola has elected to transport and sell its product.
Selecting the most appropriate distribution channel is important, as
the choice will determine sales levels and costs. The choice for a distribution
channel for any business depends on numerous factors, these include:
• How far away the customers are;
• The type of product being transported;
• The lead times required; and;
• The costs associated with transport;
There are four types of distribution strategies that Coca Cola could have
chosen from, these are: intensive, selective, exclusive and direct distribution.
It is apparent from the popularity of the Coca Cola’s product on the market
that the business in the past used the method of intensive distribution
as the product is available at every possible outlet. From supermarkets
to service stations to your local corner shop, anywhere you go you will
find the Coca Cola products.
Physical Distribution Issues
Coca Cola needs to consider a number of issues relating to the physical
distribution of its soft drink products. The five components of physical
distribution are, order processing, warehousing, materials handling, inventory
control, transportation. Coca Cola must further try to balance their operations
with more efficient distribution channels.
Order Processing- Coca Cola cannot delay their processes for consumer
deliveries (i.e. delivery to selling centers), as this is inefficient
business functioning and is portrays a flawed image of the product and
Warehousing and inventory control- warehousing of Coca Cola products is
necessary. Inventory control is another important aspect of distribution
as inventory makes up a large percentage of businesses assets.
Materials handling- this deals with physically handling the product and
using machinery such as forklifts and conveyor belts. When holding products,
then Coca Cola has benefited from purchasing or renting respective machinery.
Transportation- Transporting Coca Cola products is the one most important
components of physical distribution. Electing either to transport the
sports drink by air, rail, road or water depends on the market (i.e. global,
or domestic?) and depends on the associated costs. The most beneficial
transportation method for Coca Cola would be ROAD if the product were
moved around from storage to the cost centers.
In today’s competitive environment, having the right product at the right
place in the right place at the right time may still not be enough to
be successful. Effective communication with the target market is essential
for the success of the product and business. Promotion is the p of the
marketing mix designed to inform the marketplace.
The promotional mix is the combination of personal selling, advertising,
sales promotion and public relations that it uses in its marketing plan.
Above the line promotions refers to mainstream media: Advertising through
common media such as television, radio, transport, and billboards and
in newspapers and magazines. Coca Cola has used this as the main form
of promotion for extensive range of products. Although advertising is
usually very expensive, it is the most effective way of reminding and
exposing potential customers to Coca Cola Products.
Implementing, Monitoring and Controlling
Financial forecasts are predictions of future events relating strictly
to expected costs and revenue costs for future years. There are five major
marketing expenditures, which include research costs, product development
costs, product costs, promotion costs and distribution costs.
Sales force composite is the most logical method in forecasting revenue.
This involves estimates from individual salespeople to sell to work out
a total for the whole business. Once these costs and revenues are forecasted,
management can then decide which combination of marketing mix strategies
will deliver the most sales revenue at the lowest cost.
Implementation is the process of turning plans into actions, and involves
all the activities that put the marketing plan to work. Successful implementation
depends on how well the business blends its people, organisational structure
and company culture into a cohesive program that supports the marketing
For its further success, Coca Cola must impose several key changes.
Production needs to be on time and meet the quota demanded from wholesalers.
It must also be efficient so as not to build inventory stocks and inventory
prices. The marketing needs to be motivated and knowledgeable about the
Monitoring and Controlling
Monitoring and controlling allows the business to check for variance in
the budget and actual. This is important because it allows Coca Cola to
take the necessary actions to meet the marketing objectives. There are
three tools Coca Cola should use to monitor the marketing plan. They are
I. Sales Analysis
The sales analysis breaks down total business sales by market segments
to identify strengths and weaknesses in the different areas of sales.
Sellers of Coca Cola products vary from major retail supermarkets to small
corner stores. This gives the its products maximum exposure to customers
at their convenience.
II Market Share Analysis
Market share analysis compares Coca Cola’s business sales performance
with that of its competitors. Coca Cola looks to increase its market share
by over 60%. With the changes Coca Cola is currently undergoing, they
aim to regain an iron fist control of the market. Target market various
age groups and lifestyles from high school students too universities,
and male or female.
Marketing Profitability Analysis
This analysis looks at the cost side of marketing and the profitability
of products, sales territories, market segments and sales people. There
are three ratios to monitor marketing profitability; they are market research
to sales, advertising to sales and sales representatives to sales. The
results of these three tools can help Coca Cola determine any emerging
trends, such as the need for a different product. Comparing these results
with actual results gives the business an idea on when to change.
When attempting to implement a new Marketing plan a business must address
its target market and conduct the relevant information to insure the new
marketing plan both differs from the old and is better for the business.
When conducting market research a business must first define the problem
and then gather the appropriate information to solve the problem. There
are 3 types of information a business can gather to solve its problems.
Coca Cola through its market research has addressed all three types of
research to define the problem raised by shareholders and gathered information
to serve their needs.
Factors Influencing Consumer Choice
When making decisions on products a business must look at factors that
influence consumer choice such as psychological factors, Sociocultural
factors, Economic factors and Government Factors.
Psychological Factors: such as motivation, perception, lifestyle, personality
and self concept, learning, and attitudes influence the consumers’ behaviour
towards a product and Coca Cola has addressed this issue by introducing
Diet Coke to satisfy different lifestyles.
Sociocultural factors: such as culture, subculture, socio-economic status,
family and reference groups influence the consumers’ behaviour towards
Economic factors: such as Disposable income and discretionary income.
Coca Cola has addressed this side of the influence by maintaining a low
price on the price of its products.
Government Factors: such as new regulations, inflation, interest rates
all influence consumer spending and choice.
Coca cola one of the most famous brand and also market leader need no
introduction. We can see how it has acquired the whole world. Marketing
plan of any product takes a lot of procedure and plan. Coca Cola has proved
to be the market leader in soft drink. It acquire the maximum.After thorough
research, we come to the conclusion that the marketing strategy of Coca
Cola is working for them and the product is gaining popularity among youth
day by day.
• After completing our project we have concluded some recommendation
for the coca cola company, which are following:-
• Coca Cola Company should try to emphasis more on providing their
• Infrastructure in the market to facilitate their customers.
• Coca Cola Company should produce their product according to the local
• Marketing team should try to increase the availability of Coke in rural
• They should also focus the old people.
• Now young generation has a trend to drink a coke 2 regular bottles at
• time, so providing more satisfaction to them company should introduce
• disposable bottle.